Keyline USA is the new name for United States and Canada distribution company

Keyline USA is the new name for United States and Canada distribution company affiliated with Keyline SpA. Previously active as Bianchi USA, it has been well known in North America for several years as an established company in the security industry and is associated with innovation, quality and attention to the customer. The transition to Keyline USA was officially announced on May 1, 2013, at the prestigious SHDA Annual Meeting in Phoenix, Arizona, by Giulio Bianchi (Sales Manager). "Choosing to adapt to the trademark to the new company policy is important and strategic. This decision reflects the desire to have centralised trademark management with an approach that is consistent in all markets worldwide and in this case in North America." He stressed that "the branding strategy from now on will be much more aggressive and innovative. The resources and departments will remain the same, but what impressed us the most was the enthusiasm expressed by all of our customers and distributors as well as all of our employees. " In the upcoming months, four national trade magazines will run the THINK NEW advertising, the slogan that for a year now has conquered the key business. These magazines will talk about the brand transition and the organisational distribution structure. In the upcoming month, the new website, keyline-usa.com, will also be launched. This website is dedicated to the North American market will include all of the innovations and content on the Keyline company website.