WHEN DUPLICATION IS AN ART!
The precision, originality and beauty of sculpture become symbols of Keyline quality. “The Art of Duplication” is the title of the 2018 communication campaign and begins with the launch of the calendar. Every month is represented by a key cutting machine, sculpted in white Carrara marble, accompanied by a video about art. Created by Land-Ho, a recently opened Roman agency, with the photographic direction of Stefano Usberghi (winner of the MigrArti award at the Venice Film Festival), the video shows the making of the Otello Scatolini sculptures for Keyline. In the video, the Roman master, who also collaborates with the most important opera directors in scenery creation, who has created many pieces for public spaces and whose work has been shown in several exhibitions in Italy and abroad, deals with the themes of artistic creation. He is shown at his work, sculpting the Ninja Total key cutting machine, the symbol of Keyline design, in Carrara marble. With “The art of duplication” Keyline succeeds in explaining the power of invention and tradition, as well as the research, design and creation of precision tools that security specialists will use to express their own art, according to the best of Italian tradition.
